All images ©David Sykes 2011 All rights reserved.

I wanted to promote the relaunch of my website and this blog with a bespoke shot and a mail-out. The QR code is the perfect example of something physical that links to the digital world, so I hit on the idea of building and shooting my own physical QR code and sending out a limited edition mailer. Just the QR photograph; no name, no other links or information, just that.

I wanted to play with the juxtaposition of a physical object linking directly to the digital, so I decided to build a 3D model of the code and create the image in one shot. This is in line with the way I like to work, I try to shoot as many things ‘in camera’ as I can. This meant scaling up and then building the 8 foot square model of the code. To create another link to my previous work I used objects from around the studio to build up the shot. Over three days, I worked with the stylist, Carrie Louise, to source the props, plan out and construct the QR city.

To further demonstrate the ‘in camera’ feel of the code I shot on film. To give the mail-out the sense of being a sheet of 10 x 8 film I retained the full frame of the shot, including studio in the background and rebates. I even presented it in the same bags you would get the film back from the lab in.

So, a brand new website via QR promotion with a traditional twist. An intriguing QR code arrives in the post, would you scan it?

All images ©David Sykes 2011 All rights reserved.

This is my latest work for Dell working with the agency VML.
I’ve been asked to shoot a few paper craft objects over the last year and I always find them such lovely things to work with all the different folds,colours and textures they alway make great subjects.

All images ©David Sykes 2011 All rights reserved.

My latest work for Persil Bio is now running in the press and up on posters in the U.K.
I was working with the very talented creative team from BBH art director Harry Orton and copywriter Robin Warman.
Model making was by the excellent Wesley west and styling by the fabulous Jennie webster

All images ©David Sykes 2010 All rights reserved.

My latest work for Hellmann’s mayonnaise is now running in the press and up on posters in the U.K.
I was working with the excellent art director Guilherme Nobrega at ogilvy.It was a fun shoot although the studio did smell of garlic for a week after!

Have made it into the creative review awards Photography annual again this year thats 4 years in a row now! I’ve also had my heinz garlic ad selected for the new campaign photo awards.

All images © David Sykes 2009 All rights reserved.

Here are a couple of images form my new Rizla campaign running at the moment.