All images ©David Sykes 2012 All rights reserved.

Happy New Year!

I hope you all had a good holiday?

January might be known as the month of recovery, and of abstinence from the temptations of the festive period, but in my opinion the long winter nights need a bit of old fashioned warmth. So, for the first post of 2012, I thought I’d share my latest personal work, something traditional to warm the cockles as the cold bites. Oh, and in the spirit of recovery, here’s the antidote as well.

All images ©David Sykes 2011 All rights reserved.

For those of of you who are looking for those last minute gift ideas have a look at the December issue of Monocle they have some fantastic gift ideas in there gift guide.

I was asked to create a Monocle version of a department store window display for each of there gift guide sections.
I always love shooting Monocles gift guide as I get a sneak preview to all the latest and greatest gifts on sale (and I have to admit that quite a few were added to my charisma list.)

So this is my last post before Christmas so I’d just like to wish you all a Merry Christmas and a Happy New year!

All images ©David Sykes 2011 All rights reserved.

I wanted to promote the relaunch of my website and this blog with a bespoke shot and a mail-out. The QR code is the perfect example of something physical that links to the digital world, so I hit on the idea of building and shooting my own physical QR code and sending out a limited edition mailer. Just the QR photograph; no name, no other links or information, just that.

I wanted to play with the juxtaposition of a physical object linking directly to the digital, so I decided to build a 3D model of the code and create the image in one shot. This is in line with the way I like to work, I try to shoot as many things ‘in camera’ as I can. This meant scaling up and then building the 8 foot square model of the code. To create another link to my previous work I used objects from around the studio to build up the shot. Over three days, I worked with the stylist, Carrie Louise, to source the props, plan out and construct the QR city.

To further demonstrate the ‘in camera’ feel of the code I shot on film. To give the mail-out the sense of being a sheet of 10 x 8 film I retained the full frame of the shot, including studio in the background and rebates. I even presented it in the same bags you would get the film back from the lab in.

So, a brand new website via QR promotion with a traditional twist. An intriguing QR code arrives in the post, would you scan it?

All images ©David Sykes 2011 All rights reserved.

This is my latest work for Dell working with the agency VML.
I’ve been asked to shoot a few paper craft objects over the last year and I always find them such lovely things to work with all the different folds,colours and textures they alway make great subjects.

All images ©David Sykes 2011 All rights reserved.

Here is the first of a new series of personal work I’m working on called “aftermath” looking at the interesting colours and textures that are left behind when the meal is over.

All images ©David Sykes 2011 All rights reserved.

One of my latest shots is up on poster’s for You Tube’s space lab. I worked with Aidan Sharkey at Toaster.

You Tube are asking people to come up with a science experiment for space and upload a video explaining it to YouTube. If the idea wins, it will be performed on the International Space Station and live streamed on YouTube to the world!

It was a fun shoot to work on, the helmet was a genuine nasa helmet, shipped all the way from America for the shoot so had to be handled with care!

All images ©David Sykes 2011 All rights reserved.

My latest work for Esso is now running on 48 and 6 posters in the U.K.
The shoot was commissioned by DDB London working with Art director Matt Lee and copywriter Brian Ridley.
One of my first ever commissions was for Lego 12 years ago so was great to be working with Lego again.

Issue 43 is out now check it out.

All images ©David Sykes 2011 All rights reserved.

All images ©David Sykes 2011 All rights reserved.

All images ©David Sykes 2011 All rights reserved.

My latest work for Persil Bio is now running in the press and up on posters in the U.K.
I was working with the very talented creative team from BBH art director Harry Orton and copywriter Robin Warman.
Model making was by the excellent Wesley west and styling by the fabulous Jennie webster

Fricote

All images ©David Sykes 2011 All rights reserved.

Zest

All images ©David Sykes 2011 All rights reserved.

All images ©David Sykes 2010 All rights reserved.

As we’re in middle of the party season I thought it was a good time to show you my party inspired new personal work.
And I’d like to wish all my friends and followers a fantastic Christmas and a very happy new year.
I have lots planned for 2011 so watch this space for all my latest news and photography.

All images ©David Sykes 2010 All rights reserved.

All images ©David Sykes 2010 All rights reserved.

All images ©David Sykes 2010 All rights reserved.

The new redesigned Icon magazine was launched last night, I was pleased to be asked to shoot the first new look cover.
This issue is the survival issue and has all the info you need to survive armegedon if and when it happens!
I was working with exellent ken Leung who was creator of the new look.

All images ©David Sykes 2010 All rights reserved.

My latest work for Hellmann’s mayonnaise is now running in the press and up on posters in the U.K.
I was working with the excellent art director Guilherme Nobrega at ogilvy.It was a fun shoot although the studio did smell of garlic for a week after!

All images ©David Sykes 2010 All rights reserved.

All images ©David Sykes 2010 All rights reserved.

All images ©David Sykes 2010 All rights reserved.

Here is some new personal work it’s part of a new series I’ve been working on.

All images ©David Sykes 2010 All rights reserved.

New work out now for Honda working with Wieden & Kennedy London the creative team were Fabian Berglund and Ida Gronblom.
It also was awarded the independent best in show link

A couple of shots from the series for the Monocle magazine Gift issue on sale this week.

All images © David Sykes 2009 All rights reserved.

Future personal work working with webster and stokes

New press work for Bud light working with the agency DDB

New personal work working with stylists webster and stokes