The new redesigned Icon magazine was launched last night, I was pleased to be asked to shoot the first new look cover.
This issue is the survival issue and has all the info you need to survive armegedon if and when it happens!
I was working with exellent ken Leung who was creator of the new look.
All images ©David Sykes 2010 All rights reserved.
My latest work for Hellmann’s mayonnaise is now running in the press and up on posters in the U.K.
I was working with the excellent art director Guilherme Nobrega at ogilvy.It was a fun shoot although the studio did smell of garlic for a week after!