Sweet commission



images © David Sykes 2013 All rights reserved.

Last month I was asked by Karmarama to shoot their new campaign for Hartley’s jam and jelly. When the layouts came through I was super excited as they wanted to make a type ad but it was to be all made out of their jam and jelly, it was right up my street!
They wanted it to be shot in camera as much as possible, which is just the kind of challenge I like.

I asked Peta O’Brien to help with this challenge. Peta and I have been working together for years, and I knew her extensive experience would be invaluable with a project like this.
Peta came up with an ingenious way to shoot the jam and jelly in one, and we asked model maker Paul Baker to help work out how to make it a reality. I knew that the job was in capable hands and when the forms arrived to fill in the jelly I was super excited, they looked like a work of art before we’d even begun to fill them with jam and jelly.

Hartley’s sent over more jam than I’d ever seen in all my life, but it was all needed, and it took most of the prep day for Peta to fill the mould for the jam.

The actual shoot was lots of fun, a couple of long sweet and sticky days, but it was all worth it as the end result looked fantastic. It was really good to work with such a fun creative team and client, Robin the art director kept us entertained all day.

The big jelly Letters Peta made were amazing, they had a great texture to them, everyone enjoyed playing around with them once we had wrapped (a little too much, as quite a bit ended up stuck to the studio celling!)

The finished ads are out and about in the UK press right now.

Here’s some behind the scenes photos from the shoot.

hartleys making of

images © David Sykes 2013 All rights reserved.

Party’s over

After party

images © David Sykes 2013 All rights reserved.

Recently I was asked by folks over at iGNANT to take part in their on going feature called two of a kind. They ask an Artist and a photographer to take part each time, they send them the same 3 random objects and ask them to create something from them. After looking at the previous entries and their lovely site I jumped at the chance.

So I waited for the package to arrive to find out what objects I would be having to use.
When it finally arrived I opened the box (with some apprehension) to find a pair of rubber gloves a packet of party streamers and a set of wooden utensils.

Recently I have been working with the fantastic Jessica Dance while we were shooting another project I mentioned that I’d been asked to do this and asked if she would like to collaborate with me on this one too. She said yes and came up with a great way to use the objects using the wool technique that we’ve been developing on other projects for a while now.

The end result was the Wooly morning after the night before.

Apologies for a drought in blog posts It’s been a busy few months shooting lots of personal work and commissions more to be revealed soon.