images © David Sykes 2014 All rights reserved.
During last year’s Marmite ‘Neglect’ campaign, one of the stars of the TV commercial was the ‘Baby One’ jar of Marmite. So much so, that Marmite produced a limited edition run of Baby Ones.
Nick and Tom (the creatives behind the campaign), thought it would be great to take a series of pictures showing how loved and cared for the Baby One is now, post rescue.
They asked if I wanted to help with their personal project and I jumped at the chance, and, with the styling talent of Caterina Gobbi, we created a series of little scenes of life after rescue. The result are these lovely, heartwarming shots of Baby Ones that have found new, loving homes.
I also had some great news at the beginning of the summer the ‘Neglect’ campaign I shot last year won some Gold Lions at this years Cannes advertising awards for best outdoor and best press advert.
images © David Sykes 2013 All rights reserved.
Last month I shot the latest Marmite campaign for Adam & Eve DDB with creative team – Tom Webber and Nick Sheppard.
It has to be one of the most enjoyable shoots I’ve worked on for a long time, from start to finish. Sometimes you get layouts sent through and you can tell straight away that it’s going to be a great ad, this was no exception. It’s such a clever and simple idea, and the way they wanted it shot was right up my street!
All the guys from A&EDDB and Marmite were great to work with. It was a fun couple of days shoot, if not a little sticky at times! (I’ve just about got the smell of Marmite off my Camera gear).
Wesley West had a great time making all the prop products that are in the cupboards. I helped out by shooting the food photography for the packaging, I couldn’t resist having my photo’s in one of my photos!
The TV ads they’ve created are also great and very funny and are causing a bit of a stir right now, as you’ve probably seen!
My posters are going up around the UK on 48 sheet posters and 6 sheet – keep an eye out for them.
Why not visit the Marmite site and help end Marmite neglect!
But don’t report us here, I promise we will get through all of theses soon enough!
Been a good week this week my Marmite work got featured in Luerzer’s Archive and got awarded best outdoor on best ads
Was great seeing my work out and about.
Creative Director Mike Crowe
Creative Director Rob Messeter
Creative Tom Webber
Creative Nick Sheppard
Business Director Kate Hewitt
Agency Producer Craig Neilson
Photographer david sykes
Art Buyer: Daniel Moorey