David Sykes Photography News

QR Riddle - Dec 8th 2011

All images ©David Sykes 2011 All rights reserved.

I wanted to promote the relaunch of my website and this blog with a bespoke shot and a mail-out. The QR code is the perfect example of something physical that links to the digital world, so I hit on the idea of building and shooting my own physical QR code and sending out a limited edition mailer. Just the QR photograph; no name, no other links or information, just that.

I wanted to play with the juxtaposition of a physical object linking directly to the digital, so I decided to build a 3D model of the code and create the image in one shot. This is in line with the way I like to work, I try to shoot as many things ‘in camera’ as I can. This meant scaling up and then building the 8 foot square model of the code. To create another link to my previous work I used objects from around the studio to build up the shot. Over three days, I worked with the stylist, Carrie Louise, to source the props, plan out and construct the QR city.

To further demonstrate the ‘in camera’ feel of the code I shot on film. To give the mail-out the sense of being a sheet of 10 x 8 film I retained the full frame of the shot, including studio in the background and rebates. I even presented it in the same bags you would get the film back from the lab in.

So, a brand new website via QR promotion with a traditional twist. An intriguing QR code arrives in the post, would you scan it?

Credits: Website designed by The Chase and built by Christian Duncan

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4 Responses

  1. chase jarvis says:

    kudos david! this is very very fresh.

  2. Kevin deLeon says:

    Really amazing idea man. Very creative, and the execution is perfect. Congrats.

  3. XL says:

    That’s cool, David! Took some time with QR Droid on Galaxy S i9000 to scan, but then…

    Nice work!

    Thanks,
    XL

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